EXPERT WITNESS PHARMACEUTICAL MARKETING: EXPERT WITNESS: PHARMACEUTICAL MARKETING & PATENT INFRINGEMENT

PRESIDENT OBAMA'S CHIEF OF STAFF, RAHM EMANUEL: "I WOULD LIKE TO NOMINATE DR. ROST FOR THE GUTS OF THE YEAR AWARD"

THE DAY: "PFIZER WHISTLEBLOWER IN RUNNING FOR TOP FDA POST"

Former Pfizer VP Rost finds support for job

By Lee Howard
Published on 12/6/2008
The Day, CT

If Pfizer Inc. were to describe its worst nightmare, it might very well be seeing former company whistleblower Peter Rost become commissioner of the U.S. Food and Drug Administration.

So guess who is actively seeking the FDA's top post?

Rost, a former Pfizer vice president who turned whistleblower after he alleged that a subsidiary of the company started promoting off-label uses of various drugs, not only is in the running for FDA commissioner, but he has at least two congressmen in his corner.

This week, the Web site Pharmalot reported that U.S. Sen. Sherrod Brown, D-Ohio, would be sending a letter of recommendation for Rost as well as several other candidates for the post. Rost also has picked up support from U.S. Rep. Bart Stupak, D-Mich., chairman of the Oversight and Investigations subcommittee of the House Energy and Commerce Committee, who has been involved in many investigations of the FDA.

”I encourage you to seek meaningful reform of the FDA, which begins with a complete change in the FDA's leadership,” Stupak wrote in a letter to president-elect Obama endorsing Rost's candidacy.

Rost said he is looking for a shakeup of the FDA, including a reorienting of the agency's priorities from serving the drug industry to helping American citizens.

”That means the agency would focus not only on the fastest and most efficient processing of new drug applications, but would also ensure that unsafe drugs are taken off the market or labeling (is) revised in a more timely manner,” Rost said in an interview this week with eDrugSearch. com, which endorsed his candidacy.

Some of Rost's most controversial stances include his views on reimportation of drugs from Canada, which he approves, and his opposition to direct-to-consumer advertising.

”DTC advertising is not part of a 'free market' - it is part of manipulation of consumers who don't know better and doctors who give the patient whatever they ask for,” Rost said.

Pfizer fired Rost in 2005 after it became known that the marketing executive's allegations about off-label promotion of drugs had led to a criminal investigation against the company.

Rost went on to write a bestseller about his experiences, titled “The Whistleblower: Confessions of a Healthcare Hitman,” which detailed payouts to doctors, marketing drugs to children and various illegal and unethical activities he said he witnessed.

DR. ROST ON FOX NEWS: DISCUSSING VYTORIN ON "MONEY FOR BREAKFAST"

DR. ROST ON AMERICAN LAW JOURNAL TELEVISION

Taped at the Drexel Unviersity Anthony J. Drexel Picture Gallery in Philadelphia, attorney host Christopher Naughton welcomes attorneys Stephen Sheller of Sheller, P.C., Raymond Williams of DLA Piper and former pharmacuetical executive Dr. Peter Rost.

"The American public doesn't trust drug companies," says Rost, "and they have to do more than rehash old guidelines."

The American Law Journal broadcasts every Sunday night at 6:30 p.m. on CN8, The Comcast Network and is available free on demand--click here for the website.

CLIENT LIST

• SPEECHES (not complete list): National Venture Capital Association, U.S. Senate, Governor of Indiana, Governor of Montana, Maryland Senate, Vermont Senate, New York City Council, Southern Medical Association, ESOMAR, NC Pharmacy Association, The Prescription Access Litigation Project, Minnesota Senior Federation, Danske Bank, Sveriges Riksdag, Sveriges Radio Sommar, Svenska Nyhetsbrev AB, Entreprenörsdagen, Stockholms Läns Landsting, Läkemedelskommittén i Jämtlands län, Gräv 08-Undersökande Journalister, Västsvenska Industri- och Handelskammaren, Sveriges Läkarsällskap, Svenska Neurologföreningen, Hjärntrusten Management AB.

• WRITING: The New York Times, Brandweek, Los Angeles Times, NJ Star-Ledger, NJ Voices, Realtid, Läkemedelsvärlden

• LEGAL CONSULTING/EXPERT WITNESS: Client list available upon request. Personal references available from major plaintiff firms. Example:

PHARMACEUTICAL MARKETING EXPERT WITNESS BIOGRAPHY AND CV

Click on Dr. Peter Rost CV (left) to view full size.

Peter Rost, M.D. is a former Vice President, Marketing for the drug company Pfizer.

Prior to his work for Pfizer, Dr. Rost was a Vice President, Marketing and Managing Director for Wyeth, responsible for the Nordic region in Europe.

Dr. Rost has been featured on numerous radio and television broadcasts, among them “60 Minutes,” and in hundreds of newspaper articles, including the New York Times, Wall Street Journal, Washington Post, Los Angeles Times and Fortune.

Dr. Rost is also the author of one fiction and three non-fiction books, among them “Killer Drug, “The Whistleblower—Confessions of a Healthcare Hitman,” and “Emergency Surgery.”

He has written op-eds for the New York Times, Los Angeles Times and dozens of other major newspapers and is also a writer for Brandweek, Realtid and Läkemedelsvärlden.

Dr. Rost has also testified before the U.S. Senate, as well as many state congresses and conducted several press conferences with U.S. Senators, Members of U.S. Congress, and State Governors. He has also been key note speaker for many industry and political organizations.

Recent news on Dr. Rost available from Google News.

PHARMACEUTICAL MARKETING EXPERT WITNESS PHONE & EMAIL

Dr. Rost e-mail

Phone: 973.273.4668

EXPERT WITNESS SERVICES

Dr. Rost is available to review both Plaintiff and Defendant cases.

Dr. Rost has experience with class action, product liability, false claims/qui tam & criminal cases. He is available for general litigation support, medical and marketing record review, depositions, expert reports and trial testimony.

Areas in which Dr. Rost performs expert witness testimony: Patent Infringement, Pharmaceutical Marketing, Drug Product Liability, Drug Marketing and Promotion, Drug Sales.

DR. ROST MEDIA

Dr. Rost on Leonard Lopate Show, New York Public Radio. Streaming audio here.
Dr. Rost on 60 Minutes, "Insider's Rx For Drug Costs." Streaming video here.
Dr. Rost on ABC/Safran download here.
Dr. Rost on Barry Gordon/From left field download here.

Dr. Rost on CNN: